Syfy’s ‘Defiance’ Shatters Channel Records With 2.7 Mil Viewers

Defiance - Season 1NEW YORK – April 16, 2013 – New Earth.  New Rules.  New Records.  Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever.  It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days.  In addition, Syfy Sync – Syfy’s second screen tablet offering – posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

Syfy did not provide specifics on how it compared it social activity numbers to other shows, but 59k is a great showing for a Syfy show. Based on the social media interaction of TNT’s Falling Skies and HBO’s Game Of Thrones, we doubt SyFy’s Defiance beat those shows social interactions as it appears they did not take into account other social avenues that TNT and HBO use other than Twitter and Facebook. It’s also interesting to note that Syfy has not seen these types of numbers for a show in the 18-49 category since 2006 (Euerka). With Euerka gone Syfy has been grasping at straws trying to find its new hit show and it appears it may have found it.

If you missed our review of the pilot. Check it out here.

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