Syfy has had its ups and downs in recent years. Many of us hard core geeks have complained that their lack of core programming around SciFi has lead to a less then decent lineup of shows. However, with as few shows as they have, SyFy has brought to its viewers its best Prime year in its history.
In a press release today SyFy had this to say.
Fueled by its critically acclaimed popular programming, Syfy is on pace to make 2011 its most watched prime year ever, averaging 1.33 million total viewers – up 10% compared to 2010.
In addition to climbing 5% in Adults 18-49 (569,000) and +1% in Adults 25-54 (633,000), Syfy will also set a new viewership record among Men total viewers (756,000).
Continuing its growth among younger viewers, Syfy surged +14% in Adults18-34 (219,000), +21% in Men 18-34 (126,000) and +7% in Women 18-34 (93,000).
The cable entertainment brands of NBCUniversal – including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout – deliver the #1 audience of affluent and educated viewers in all of television.
Syfy’s powerhouse programming in 2011 ranged from the scripted series Warehouse 13, Alphas, Eureka, Being Human and Haven to reality series such as Face Off, Ghost Hunters, Fact or Faked: Paranormal Files, Destination Truth, Hollywood Treasure, Haunted Collector and Paranormal Witness, along with the original miniseries Neverland.
Online, Syfy.com will post its best year ever in uniques (+7%) and page views (+19%), as will DVICE (+35% in uniques, +87% in page views) and Blastr (+1% in uniques, +16% in page views), all comparisons based on January-November monthly averages.
Said Dave Howe, President, Syfy: “Across the board, this has been an historic year for the Syfy brand. From programming triumphs, cutting edge digital initiatives, ground breaking marketing campaigns and innovative business ventures, Syfy has expanded its leadership role in imaginative entertainment. And with our record investment in original programming, 2012 promises to be another powerful one for Syfy.”
Much of their growth in women viewership, up 7%, can be attributed to shows like Warehouse 13, Haven and Eureka. Each show has a primary female lead role or group of actresses that not only bring in the female viewership but also bring in more guys. Lets face it, what guy didnt like Number Six from Battlestar? If you didnt your lieing. But a large female viewership isnt new, if you look at the numbers. In the category of adults 18-34, more then 42% of the viewership are women. To add to SyFys 2012 lineup, which is looking to be closer to the kind of show line up we all want to see and love for SciFi, we will see the return of Being Human (Jan 16th), Face Off (Jan 11), Merlin (Jan 6th) and the premiere of Lost Girl (Jan 16).