Avengers Assemble…Your Bricks – LEGO & Marvel Team Up

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Once a fun, but relatively basic set of building blocks, LEGO has become nothing less than a cultural icon.  The company has smartly managed to diversify its offerings into custom sets that seem to come out for just about every successful movie franchise released.  LEGO was also smart enough to realize they could port that customized fun into video games which are all deceivingly fun and addictive for almost anyone of any age.

In keeping with their penchant for bringing us great and geeky toys, LEGO has announced their Avengers toy lineup.  To introduce the world to the LEGO Avengers, they’ve created a duplicate of the movie’s original poster and it’s really great.  When The Avengers opens on May 4, Disney/Marvel and LEGO will give away 2 million of the LEGO Avengers movie posters at theaters around the country.

Here’s a side-by-side comparison of both the original Avengers poster and the LEGO version put together by the team at Deadline.com.  I love the Avengers, but I think I’d have to go with the LEGO poster.  What do you think?

For a closer look, check out the full-sized image over at Deadline.

Check out all the Avengers LEGO toy sets over at Marvel’s site.  First Look: Avengers Toys from LEGO

Tom Gardiner