This little promo is more a parody of Super Bowl ads than an outright promotion for the upcoming Minions movie, set for a July 10, 2015 release date. If you like the Minions and you like silliness, you ought to love this spot.
Over the past few months there have been a handful of other promos for the film. This first one, which was released back on November 4, 2014, gives the best description of what the movie will be about, which is pretty much the evolution of the Minions from the dawn of time. The little, yellow guys apparently exist solely to serve the worst masters that have existed in Earth’s history. Isn’t it odd, then, that they all seem to be so good natured and fun loving?
A day later, this video introduced by Pharrell surfaced.
As the holidays grew near, the Minions joined together for Christmas carols and a tree-lighting ceremony. Only this was no ordinary Christmas tree.
Then, just over a week out from Christmas, this little video showed up.
And that brings us to the Super Bowl spot at the top of this post. For now, that’s all the promos we’ve got, but as the Minions premiere date of July 10, 2015 draws nearer we’ll be getting plenty more Minion madness.
The story of Universal Pictures and Illumination Entertainment’s Minions begins at the dawn of time. Starting as single-celled yellow organisms, Minions evolve through the ages, perpetually serving the most despicable of masters. After accidentally killing off so many of them—from T. rex to Napoleon—the Minions find themselves without a master to serve and fall into a deep depression.
But one Minion named Kevin has a plan, and he—alongside teenage rebel Stuart and lovable little Bob—ventures out into the world to find a new evil boss for his brethren to follow.
The trio embarks upon an adventure that ultimately leads them to their next potential master, Scarlet Overkill (Academy Award® winner Sandra Bullock), the world’s first-ever female super-villain. They travel from frigid Antarctica to 1960s New York City, ending in mod London, where they must face their biggest challenge to date: saving all of Minionkind…from annihilation.
Featuring a soundtrack of hit music from the ’60s that still permeates our culture today, Minions is produced by Illumination’s Chris Meledandri and Janet Healy, and is directed by Pierre Coffin and Kyle Balda. Brian Lynch has written the screenplay for the 3D-CG comedy adventure, and Chris Renaud serves as executive producer of the film.