AMC continues to see huge success with Into The Badlands. Time-shifted viewing numbers saw a 29% increase in the 6.2 mil LIVE viewers of the show. The pairing of The Walking Dead and Into The Badlands are a unique and perfect pairing drawing in the same audiences and keeping them glued to AMC on sunday nights. Check out our interviews with lead stars Daniel Wu and Aramis Knight about the series and tune in this sunday to live tweet with the cast.
(Press Release) NEW YORK, NY – November 20, 2015 – The series premiere of AMC’s “Into the Badlands” on Sunday, November 15th delivered 8.2 million viewers, 5.1 million adults 18-49 and 5.1 million adults 25-54 in live+3 ratings, which include three days of time-shifted viewing. The drama ranks as the #3 cable series launch of all time among adults 18-49 and adults 25-54.
AMC is now home to the top four cable series launches of all time among adults 18-49 in live+3, with “Fear the Walking Dead” at #1, “Better Call Saul” at #2, “Into the Badlands” at #3 and “The Walking Dead” at #4. Three of these four premieres were in 2015.
“We wanted ‘Into the Badlands’ to be a fun, ‘grab your popcorn, lean back and be flat-out entertained’ experience,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios. “Thanks to co-creators and showrunners Al Gough and Miles Millar, our fantastic team of executive producers and a tough, talented and tireless cast and crew, we now live in a world with artfully crafted and visually stunning martial arts fight sequences unlike anything else on television. Here’s to five more weeks of high-flying, genre-bending action.”
Key Nielsen Highlights for the Series Premiere of “Into the Badlands” (Live+3)
- 8.2 million viewers, up 29% from live/same day (an increase of 1.8 million viewers)
- 5.1 million adults 18-49 (4.0 national rating), up 28% from live/same day (an increase of 1.1 million adults 18-49)
- 5.1 million adults 25-54, up 32% from live/same day (an increase of 1.2 million adults 25-54
New episodes of “Into the Badlands” will air Sundays at 10:00 p.m. ET/PT on AMC.
Sources: Nielsen L+3 (11/15/15). Ranks (1993-11/15/15) Cable series premiere, excludes sports, specials, and repeats. (000).
